For Mike Fischler, the journey continues … Beyond Graduation.

Mike shares ….

“As you are aware, after twenty years of running my company, Journey Education Marketing, Inc. (JourneyEd,), last year I sold it to Digital River (NASQ: DRIV). After helping through the early transition, I left DR and began thinking about my next “journey.”

“I formed a holding company called The Journey Continues, Inc. that will focus on new projects. After putting together a talented (and passionate) management team, I am pleased to announce our first official company, which targets college alumni, fans, parents and current students, Beyond Graduation or

“Representing over 350 colleges and universities at launch, we offer current students and alumni a very large selection of apparel/logo-wear and other assorted licensed merchandise (and more). Beyond Graduation was designed to support schools in their ongoing conversation with their alumni, providing school-spirited items, as well as other products. Sales through the custom e-store will help financially support their alma mater.

“Institutions of learning of all types are invited to open and help market their own Beyond Graduation eStore. A percentage of profits will revert to the school and the dialogue driven by the store provides one more way to stay in contact with alumni.

“More than 3.2 million students graduate each year from colleges across America. Over a five-year period, approximately 15 million students graduate; 57% are female. While usually starting out with limited resources and some debt, most of these graduates go on to a fulfilling career and financial success.

“Graduates’ affinity to their alma maters began in college or even earlier, during the recruitment and application process. These graduates may be life-long buyers of collegiate-related merchandise. At the same time, they are likely lifelong buyers of technology and technology-related items.

“Beyond Graduation is just the beginning. With a talented management team and supporting cast we plan on introducing more than a few interesting concepts and projects to our client and customer base. Over the next few weeks, you will see us add more items of interest to the Beyond Graduation site. Stay tuned, and if you haven’t already done so, please “like” us on Facebook – – or follow us on Twitter @BeyondGrad.

“As a thank you for your continued interest in my journey, use coupon code “Beyond20” to receive a 20% discount on any of your purchases at The coupon expires 6/30/11.

“I invite you to check out our offerings at and let me know what you think.”


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