Dreams Partners with Beyond Graduation to Provide School-branded E-commerce Stores to Education Market

PLANTATION, FL and FRISCO, TX — Dreams, Inc. (NYSE Amex: DRJ) has partnered with Beyond Graduation, an e-commerce company dedicated to serving college alumni. The pairing will provide the education sector – from K12 to institutes of higher learning – both public and private access to school-branded eStores stocked with logo wear and other school-spirited items. Dreams will manage the online merchandise operations at www.beyondgraduation.com, including all logistics and customer service for Beyond Graduation.

“We are excited to partner with Beyond Graduation, who will work with us to connect academic institutions to their customized online stores,” said Kevin Bates, Dreams’ retail president and FansEdge founder. “The talented team at Beyond Graduation has years of successful experience working with colleges and schools to market to students and grads. Together, we believe that we can benefit schools and help alumni find the best ways to show their school spirit, all with the ease of online shopping.”

“Dreams is one of the market leaders in this space,” commented Michael Fischler, president and CEO of Beyond Graduation. “Our partnership permits both companies to leverage each of our unique strengths. Together we will build an Alumni eStore Network that will be the envy of the industry. Thanks to Dreams, we are able to offer an affinity solution to hundreds of colleges and universities as well as over 130,000 K-12 stores. We’ll be working with Dreams to reach out to schools, connecting the dots between students, alumni, institutions and these eStores. Our goal is to provide Dreams with a new channel and our plans include providing affinity programs to non-traditional schools, those schools without bookstores or the traditional brick and mortar campuses.”

This partnership marks a major alliance for Dreams, tapping into years of marketing to schools and students, which will quickly grow both existing stores and introduce new ones. This partnership follows on the heels of other high profile ventures with numerous NBA teams, NFL teams and major colleges.

Additionally this partnership will drive an expansion in the Dreams standard product offerings as Beyond Graduation plans to offer software, technology and other education-related items not currently stocked by Dreams. The product expansion is an exciting opportunity for the team at Dreams.

“This partnership will cause exponential growth as it affects both our customer base and our product base,” commented Bates.

About Dreams, Inc.

Dreams, Inc. (NYSE Amex: DRJ) is a technology-driven, vertically-integrated, multi-channel retailer focused on the licensed sports products industry. For more information, please visit http://www.DreamsCorp.com.

About Beyond Graduation

Beyond Graduation is a The Journey Continues, Inc. company, marketing licensed and technology products to college graduates (or fans). The marriage of experience, quality merchandise and an affinity program that assists the mission of all alumni associations and academic consortiums sets our program apart, creating a new standard in fundraising and outreach. If you are interested in learning more about this opportunity, please contact info@beyondgraduation.com or visit www.beyondgraduation.com.

Forward Looking Statements

Statements contained in this press release, which are not historical facts, are forward-looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Regions Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the company.

Beyond Graduation Contact:

Alice Kelsey

Marketing Manager

Tel 972-377-0022

info@beyondgraduation.com

Dreams Contact:

David M. Greene

Senior Vice President

Tel 954-377-0002

dgreene@dreamscorp.com

Dreams Investor Relations Contact:

Liolios Group, Inc.

Scott Liolios or Cody Slach

Tel 949-574-3860

info@liolios.com

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