Back-To-School Spending Grows

Wow…the new semester and back-to-school season is almost here.  At Academic Discounts and Beyond Graduation, we are gearing up for our “busy season.”  Our goal is to help you save money while you shop.

According to the National Retail Federation, with more children entering elementary and middle school this fall and after cutting back their spending last year, parents with growing children will hit the stores this summer to replace and replenish what their children might have had to “make-do” with last school season. According to NRF’s 2012 Back-to-School spending survey conducted by BIGinsight, the average person with children in grades K-12 will spend $688.62 on their children, up from $603.63 last year. Total spending is expected to reach $30.3 billion.*

“When it comes to their children, there’s nothing more important to a parent than making sure their children have everything they need, even in a tough economy—and especially when it comes to back-to-school shopping,” said NRF President and CEO Matthew Shay. “Backpacks rip, pencils break, and children grow, there’s no way around it, but as they begin tackling their shopping lists, parents will make sure to spend smarter than they ever have before. We fully expect retailers to be aggressive with their promotions both in-store and online, keeping an eye on inventory levels as families look to spread out their shopping throughout the entire summer.”

Not surprising, parents will spend the most on clothing, accessories and electronics this summer. Realistic about the cost of select items and the necessities needed for the school year, parents estimate they will spend an average of $246.10 on clothes and $217.88 on electronics. Nearly six in 10 (59.6%) will invest in some sort of electronic device, a sharp increase from the 51.9 percent who planned to do so last year.

Additionally, the average person with children in grades K-12 will spend $129.20 on shoes and $95.44 on school supplies such as notebooks, pencils and backpacks.

* – Click NRF to read the full story and survey conducted by BIGinsight and the NationalRetail Foundation.

Visit the AcademicDiscounts.com portal often for your daily back-to-school deals. For all your apparel, dorm-room, back pack & fan gear needs visit Beyond Graduation.

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Categories: Company News, General, Gift Ideas, Student Resources, Uncategorized

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